Communications Readiness Framework for DPI

ADAPT

Adoption-Driven Adaptive Planning for Transformation.

Describe your environment, identify your ideal communications framework, and plan your channel strategy.

Diagnostic
Channel Matrix
About
Situational constraints
Time to launch6–12 months
How far are you from the DPI going live to the public?
Post-launch detected
Adoption rateLow (<20%)
Current adoption versus target population.
Resource capacitySmall team, some budget
Communications team size, budget, and institutional support.
Trust landscape
Government trustModerate
General public confidence in government competence and intentions.
Low government trust — specifying the deficit
Primary trust deficitCompetence doubts
Is distrust rooted in perceived incompetence, corruption fears, or historical harm?
Digital/data trustModerate
Public confidence in digital systems, data security, and privacy protection.
Low digital trust — specifying the fear
Primary digital fearData theft/hacking
Are concerns about hacking, surveillance, system failure, or private sector exploitation?
Population landscape
Digital literacyMixed
Population's existing comfort with digital tools and services.
Low/mixed literacy — specifying the gap
Primary literacy gapGenerational
Is the divide generational, geographic, economic, or systemic?
Channel reachRadio + some digital
Which communications channels actually reach your population at scale?
Political environment
Political contextConsensus
Political support for the DPI implementation.
Political opposition detected
Opposition sourcePolitical parties
Is opposition from parties, civil society, foreign influence, or grassroots resistance?
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Adjust the sliders above to generate your communications readiness profile.
Core audiencesGeneral populationHard to reach
Primary mode
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Message approach
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Channel priority
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Scaling approach
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Measurement focus
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Critical risk
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Trust strategy
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ADAPT shape
Sync from diagnostic
Sensitise
Contextualise
Activate
Sustain
Defend
Dimmed = off this phase
ADAPT principle
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About ADAPT

ADAPT — Adoption-Driven Adaptive Planning for Transformation is the first purpose-built communications readiness framework for Digital Public Infrastructure. It was developed by Nicole S. Greene.

The framework is built on a foundational conviction: every voice unheard is a voice primed for dissent. Communications is not a support function for DPI — it is a foundational layer, as critical as architecture, as essential as governance.

ADAPT draws on the CDC's CERC framework, the WHO's RCCE framework, the UK Government Communication Service, and real-world lessons from DPI implementations in India, Estonia, Singapore, and the Caribbean.

Core principles

  • Communications is a foundational layer, not a support function.
  • The shape is emergent, not preset. Diagnostic inputs determine the communications shape.
  • Channels do not have phases. Messages do.
  • Trust gates scaling. Premature amplification in low-trust contexts causes harm.
  • Listen with all senses. Attend to what is said, and equally to what is not said.
  • Adaptation is built in. Every shape includes transition triggers.

How to use this tool

Tab 1 — Diagnostic: Adjust the six dimensions to match your country's situation. The tool generates your communications shape, strategic guidance, and transition triggers.

Tab 2 — Channel Matrix: Explore how each channel type operates across phases for your shape. Click any channel to see its message layers, intensity levels, and content examples.

The full ADAPT white paper, including the scaling methodology and application scenarios, is available at nicolegreenett.com.

Get involved

ADAPT is a working framework offered openly for use, adaptation, and improvement. Test it against your reality and share your feedback.

Contact: [email protected]

Community: Women in GovTech Caribbean